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December 2012/January 2013

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Steven Broaden is IT change management leader at GE

He's filled a number of technical roles in his varied IT career. He enjoys leading IT service management and process improvement projects to give users a better IT experience

Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company. Its work in medical imaging, diagnostics, patient monitoring systems, drug discovery, and biopharmaceutical manufacturing technologies helps customers in over 100 countries.

Steven Broaden is GE Healthcare's global IT change management leader. He works at GE's Advanced Manufacturing & Software Technology Center in Van Buren Township, MI. "I lead the IT change management group. We work closely with the quality and compliance groups. In a highly regulated industry, it's critical that IT changes follow a rigorous process. That ensures a successful implementation and also adheres to the compliance requirements.

"We manage both infrastructure and application changes," he notes. "We make sure that IT changes go through the proper approval and testing processes before we authorize implementing the change in production.

"In addition to policing the change management process, I lead other IT initiatives," he says. "I spend time with my team members making sure we stay on track to meet our objectives." Three people, a business analyst and two change management analysts, report to him directly.

"The people who report to me would tell you that I am open to input from the team," he says. "I have a participatory and coaching management style. Often, I think that catches people off guard because they're used to a more direct management approach. Over time, I believe, this approach develops highly effective teams."

Broaden has been at GE Healthcare for a little more than a year. Born in Milwaukee, WI, he graduated from Milwaukee Technical High School with an electronic engineering certification in addition to his high school diploma. He attended DeVry Institute (now DeVry University, Chicago, IL), earning a BS in electronic engineering technology in 1988.

He also earned a masters of science in information management and communications from Walsh College (Troy, MI) in 2000, and an MBA from Capella University (Minneapolis, MN) in 2006.

Getting started
"After graduating from DeVry, I was still pretty green and just looking for the best opportunity," he remembers. "I worked in support for a software and hardware company that manufactured stenograph machines. That showed me how a project comes together. Later, I went to NCR (Duluth, GA), again in support."

In 1992, Broaden met representatives from Hewlett-Packard at a job fair. "What was interesting about HP was that they considered me for both their healthcare and their outsourcing and product support sides." He chose the latter.

"HP provides technical support and managed services to a wide range of companies and industries. I was on a team that supported Ford Motor Company's local and wide area networks," he says. He started out repairing large printers and systems and later became a network support engineer. From there, he became the change management lead for HP's managed service organization in Dearborn, MI. Broaden eventually moved to the consulting practice at HP where he led a global change management team for the General Motors account that included resources in Latin America, Asia Pacific, Germany and India.

He earned both his advanced degrees while working at HP. He tackled the MBA to expand his business savvy. "I enjoyed electronics and I picked up the technology concepts quickly. But over the course of my career, I gravitated toward leading teams and projects. I've never considered myself what some would call a diehard engineer."

After sixteen years at HP, Broaden left to join Deloitte Consulting Services (New York, NY) in 2008. "I was recruited into Deloitte through the National Black MBA Association (NBMBAA, Chicago, IL)," he explains. "Deloitte sponsored a local meeting in Detroit that I attended. I was hired into the technology strategy and architecture group. My primary focus was IT service management.

"I worked on client projects to help develop ITIL processes or overall IT service management strategies." As a manager at Deloitte, I led initiatives in a variety of industries: healthcare, food and wine, defense, industrial and energy. I saw the practice of IT service management from different perspectives." While at Deloitte, Broaden earned several certifications from the Information Technology Infrastructure Library (ITIL, High Wycombe, Buckinghamshire, UK).

After three years, he joined GE Healthcare. "It was an opportunity to help build out the IT service management strategy and serve as the IT owner of the change management process."

Broaden is a graduate of the IT Senior Management Forum (ITSMF) Executive Protégé program, now called the Management Academy. In addition to NBMBAA, Broaden belongs to a host of organizations including ITSMF (Lawrenceville, GA), and the Black Data Processing Associates (Largo, MD). He is also certified by the Project Management Institute (Newtown Square, PA). Within GE, he is a member of the African American Forum.

Broaden's goals for next year have expanded to include leading development of the ITIL information technology service management strategy for the organization. "GE is committed to driving innovation in the healthcare industry," he says enthusiastically. "Looking ahead, I really want to move into a director role in IT service management."


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